Ellen is a former Consumer Insights Research Manager for REI, Clorox and Visa International, where she was responsible for a wide range of qualitative and quantitative research projects. At Visa, she was responsible for the company’s global brand equity tracking. At Clorox, Ellen spent five years leading all of the research efforts for GameChanger CEO Larry Popelka’s corporate innovation team. Ellen was instrumental in generating the consumer insights
and the business vision that led to the development and launch of Greenworks Cleaners, a new $100 million brand for Clorox that launched in 2008.