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Audy Baack
Managing Director

Audy has been a successful consumer packaged goods marketer for almost 20 years with ConAgra Foods, Clorox and Central Garden & Pet.  A Harvard University graduate, Audy has a strong background in statistical analysis and first started working with GameChanger co-founders Larry Popelka and Sandy Brawley on new product testing in 2002, before the inception of GameChanger.  At GameChanger, Audy has led projects for Pepsi, Danone, InBev, Colgate-Palmolive, Kellogg and several other large consumer products companies and serves as one of the company’s Managing Directors.