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Author Archives: Larry Popelka

Are you Ready for Amazon-Whole Foods?

The grocery industry is changing – and it is about to change much faster. Amazon’s pending acquisition of Whole Foods is the latest game-changer.  Amazon is an aggressive innovator, and the merger is likely to permanently change both the online grocery model as well as the…

Pricing Research 2.0

Trying to find the right price point for your new product or package? Traditional research studies do a poor job of evaluating alternate prices. Consumers respond differently to pricing in an artificial research setting than they do in a real store when they’re spending their own money. The only…