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Hemp Soda, Edible flowers, Root Drinks at Fancy Food Show
Top New Product Trends at Fancy Food Show The 2018 Winter Fancy Food Show came to San Francisco this week, including a wide number of innovative new foods. Here are our picks for the Top 10 Food Trends spotted at the show. 1. Protein-Infused Everything. …
Robot Waiters, Self-Cleaning Toilets at CES
Top 10 CES Innovations The annual Consumer Electronics Show (CES) was last week in Las Vegas, with more than a few Wow new products. Here is our Top 10 List of game-changing innovations: 1. Virgin Hyperloop One – This is an all-new mode of transportation…
Tom Spargo Global Development
Tom is a former IBM Retail/CPG consultant that has worked on Information Strategy projects at WalMart, Kroger, and Pepsi. He is also an expert at Japanese/American business tie-ups having worked on the integration of Seven & I Holdings with their acquisition, Seven Eleven.
Tammy Murphy
Sr. Project Manager
Tammy has extensive consumer packaged goods experience, having started her career at McCann Erickson, Young & Rubicam and J. Walter Thompson, working on marketing campaigns for Nestle, Hidden Valley, Del Monte and a number of other consumer brands. At GameChanger Tammy has led research projects…
Are you Ready for Amazon-Whole Foods?
The grocery industry is changing – and it is about to change much faster. Amazon’s pending acquisition of Whole Foods is the latest game-changer. Amazon is an aggressive innovator, and the merger is likely to permanently change both the online grocery model as well as the…
Pricing Research 2.0
Trying to find the right price point for your new product or package? Traditional research studies do a poor job of evaluating alternate prices. Consumers respond differently to pricing in an artificial research setting than they do in a real store when they’re spending their own money. The only…
New Products From Expo West
New Products from Expo West New trends, technologies and products were on display at Expo West in Anaheim, CA, last weekend – the largest innovation show of the year for the packaged goods industry. Many of these new products will significantly change the CPG landscape…
Kellogg’s VC Fund Lead $4.25M Kuli Kuli Investment
New Products from Expo West Former GameChanger Marketing Associate Valerie Popelka, who left us recently to start a new food company, Kuli Kuli, is having great success. Kuli Kuli announced today that they raised $4.25M in Series A funding. The funding round was led the…
GameChanger Announces new Retail Testing Partners
ALAMEDA, CA, March 23, 2017 GameChanger Products LLC, the leading U.S. transactional testing research firm, announced new additions to its partner retailer lineup today for Retail Lab™ store testing. Big Y Foods – a 69 store grocery chain in Connecticut/ Massachusetts is now officially a…
Test New Packages and Labels in Real Stores before you Launch
Package Testing 2.0 GameChanger’s Retail Lab™ store test is gaining popularity as a better way to test new packages or package/ label changes. For years package testing has been a source of headaches for researchers, as it is easy to make a bad decision based…
