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Moneyball Marketing – Get more out of your ad budget
Moneyball Marketing – Get more out of your ad budget Read about the new marketing program everyone is talking about –Moneyball Marketing – in Larry Popelka’s latest Businessweek Article, “Why Geeks are the Best Marketers.” Moneyball Marketing is a new approach to marketing that has helped companies…
read moreWhy Geeks Are the Best Marketers
In the movie Moneyball, the cash-strapped Oakland Athletics baseball team finds a way to compete with the high-spending New York Yankees by using superior analytics called “Sabermetrics,” a term coined by baseball statistics guru Bill James. In the world of advertising, small companies are trumping big-league ad…
read moreFind your Innovation MVP The Start-Up Book for Corporate Innovators
Find your Innovation MVP The Start-Up Book for Corporate Innovators There’s a great new book out on innovation called “The Lean Start-Up” featured on the cover of thismonth’s Inc. Magazine. While the title might sound like it is just for start-ups, this book provides a…
read moreHow companies like Pepsi and Mars are using peer-to-peer networks to launch new products
Who sold the most Major League Baseball tickets this year? The Yankees? The Red Sox? Nope. It was the fans. StubHub (EBAY), the official MLB fan-to-fan ticket-selling exchange, has done an estimated $300 million in business this year and is growing 30% annually. For virtually any Yankees game…
read moreMeet Your New Sales Force: Consumers
How companies that leverage consumer-to-consumer selling are changing business forever—and what you need to do about it Who sold the most Major League Baseball tickets this year? The Yankees? The Red Sox? Nope. It was the fans. StubHub (EBAY), the official MLB fan-to-fan ticket-selling exchange, has done an…
read moreNew service allows Corporate Managers to work with Successful Entrepreneurs
GameChanger announces the new GC Combinator™ A Revolutionary New Program that lets Corporate Managers Work with Young Entrepreneurs ALAMEDA, CA, August 4, 2011 – GameChanger Consulting, a growth and innovation firm for Fortune 500 companies, announced today the launch of GC Combinator™, an innovative new service…
read moreThe Key to Success? Your Corporate Mission
GameChanger in Businessweek Your brand needs a mission. Consumers today are better informed and more demanding. It is not enough to make and sell a great product. You need to convince them that your company has their best interests in mind. Successful new product lines…
read moreThe Key to Success? Your Corporate Mission
Great new products often fail because they’re launched by the wrong company. Case in point: the Chevy Volt I’m one of the few owners of a Chevy Volt. I bought mine in December 2010, when the vehicle was first released. It’s an amazing car. I’m…
read moreNeed Innovation? Hire an Entrepreneur
Corporations should hire young entrepreneurs on a short-term basis to help develop new products or solve critical problems Twenty years ago, “entrepreneur” was spelled “L-O-S-E-R.” If you were a bright, talented college grad, the only road to success was by working your way up the…
read moreWould you Invest $50K in this Man?
In 1976, If Steve Jobs had offered to sell you 30% of Apple computer for $50,000, would you have taken it? His boss at the time, Atari CEO Nolan Bushnell, said no. “Big mistake,” says Bushnell. “Big mistake.” This is just one of many gems…
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