It's time for CPG Marketers to take back Innovation!

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Big CPGs Struggle

Every big Consumer Packaged Goods company is struggling to innovate. P&G, Unilever, Coca-Cola, Kraft…
Yet we live in perhaps the most innovative era in history – iPhones, YouTube, Facebook, Google...

Start-Ups Winning

The CPG model is slow, expensive, ultra-conservative and based upon a mass market that no longer exists.
Innovative start-ups like Vitamin Water, Burt's Bees, Odwalla and Method Cleaners have beaten big companies.