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GameChanger Manifesto

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28 pages, soft cover

Every big Consumer Packaged Goods company is struggling to innovate. P&G, Unilever, Coca-Cola, Kraft…

Yet we live in perhaps the most innovative era in history – iPhones, YouTube, Facebook, Google…

The CPG model is slow, expensive, ultra-conservative and based upon a mass market that no longer exists. Innovative start-ups like Vitamin Water, Burt’s Bees, Odwalla and Method Cleaners have beaten big companies.

Buy the GameChanger Manifesto book and learn how you can use the secrets of these start-ups to win.