Author Archives:
How Walmart, Toyota and others used “Moneyball” strategies to grow
How Walmart, Toyota and others used “Moneyball” strategies to grow Moneyball II Read Larry Popelka’s latest Bloomberg Businessweek article and find out how companies are using resource constraints as a competitive advantage… also why Mark Zuckerberg should become an Oakland A’s fan. Here are some of the…
“Moneyball Marketing” Featured in Fast Company
“Moneyball Marketing” Featured in Fast Company GameChanger CEO Larry Popelka’s new book MoneyballMarketing is featured by Fast Company columnist Kaihan Krippendorff this week. Learn more about this exciting new approach to build your consumer products business using more cost-effective and cutting edge innovation tools. Click here to read the Fast Company Moneyball Marketing Article. Click here to…
GameChanger Named to Inc 500/5000 List of fastest growing companies
GameChanger Ranks #518 of Fastest Growing Companies GameChanger Products , a growth and innovation consulting firm for major brands, announced today that Inc. Magazine has ranked it No. 518 on its sixth annual Inc. 500/5000, an exclusive ranking of the nation’s fastest-growing private companies. GameChanger received rankings…
Corporate Breakups – the hot new growth strategy
Find out how Kraft, Whitewave and Sara Lee are using corporate breakups to spur growth and innovation. Read Larry Popelka’s latest Bloomberg Businessweek article: Last week, Dean Foods (DF), the largest U.S. dairy company, announced it was breaking up by splitting off its organic WhiteWave division. It turned out…
August Newsletter: The Innovation Manifesto, Consumer Products Ideas & Inspiration
Pamper Passion at P&G One of our principles is that you need passionate consumers who love your new product to make it a success. It’s not about appealing to the masses anymore with an average offering. It’s about finding a narrow segment of fanatics and…
Why “Made in China” Olympic uniforms are good for America
How Outsourcing Drives Innovation and Growth Read Larry Popelka’s new Bloomberg Businessweek innovation column on those controversial “made in China” Olympic uniforms – and find out why they are actually good for the American economy. Virtually every politician—Republican and Democrat—is up in arms about how…
Microsoft’s New Vertical Innovation Strategy
Microsoft’s new Vertical Innovation Strategy Read Larry Popelka’s new Bloomberg Businessweek innovation column, and learn how Safeway, Microsoft, Google and Netflix are changing the innovation game to innovate upstream in their value chains. This exciting new innovation approach can unlock significant opportunities for growth in…
Why GM dissed Facebook and the Super Bowl – and what it means for marketers
GM vs. Facebook and Super Bowl Read GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article on Social Media, and find out why GM and some other big marketers dislike it. GM Doesn’t Get Social Media Three days before Facebook’s initial public offering, General Motors (GM)…
The New 5 P’s of Marketing
New GameChanger Website Do you know the new 5 P’s of Marketing? Or the 7 Deadly Sins of Corporate Innovation? Read all about them on GameChanger’s new website at www.gamechanger.net. In addition, you can now buy all our books online, including The Original GameChanger Manifesto…
Yahoo’s “Resume-gate” – Should people be fired for trivial errors on their resumes?
Check out GameChanger CEO Larry Popelka’s new Businessweek article on the latest corporate scandal – Yahoo’s “Resume-gate”The boards at many public companies today are failing their shareholders by making weak decisions in order to minimize negative publicity or lawsuits instead of putting their energies toward…
