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Author Archives: Larry Popelka

Tracy Wills
Director of Consumer Insights and Research

Tracy is Director of Consumer Insights and Research at GameChanger, with over 20 years of experience and skills in both quantitative and qualitative research. Prior to joining GameChanger, Tracy worked as a Consumer Insights Manager for Clorox, Welch’s, Staples and the National Grid electric utility.…

Brain Scanning, Color-Change Car Paint, Outer Space Offices – Innovations from CES 2022

New Innovations from CES 2022 The Consumer Electronics Show (CES2022) was in full swing last week in Las Vegas – and GameChanger was there to bring you the highlights.  Here are some of the biggest new innovations likely to change the world – and possibly…

New Research Programs for 2022

We hope you had a great holiday – and hope you have an even better 2022! GameChanger is entering its 15th year now – as the leader in Transactional Store Testing + Research.  Some highlights of our programs for 2022: Retailer Partners – GameChanger has store-testing partnerships with 18 retail chains, including Safeway/ Albertson’s, Giant-Eagle, Big Y, Schnucks, Weis Markets,…

GameChanger 2022 Retail Lab Store Lineup Announced

GameChanger Announces 2022 Retail Testing Partner Lineup GameChanger Products, LLC – the leading In-Store Testing Research Company in the U.S. – announced today its 2022 lineup of partner retailers for in-store testing. The list includes a wide range of grocery and alternative channel retail chains…

Oaktown Crickets, Recycled Food, Mushroom Snacks, Biodiversity and other Food Trends

Fancy Food Show 2019 GameChanger visited the Fancy Food Show in San Francisco earlier this month to identify hot new food trends.  Here are the highlights: 1. Recycled Food – Over one-third of all food produced globally is wasted, while nearly 1 Billion people go…

Mobile Grocery Stores, Ingestible Sensors, Smart Bathrooms… and other innovations from CES 2019

12 New Technologies GameChanger was at the Consumer Electronics Show (CES) in Las Vegas last week to check out new technologies likely to impact the consumer goods industry.  Here are the highlights: 1. Mobile Grocery Stores – Instead of going to the grocery store, the grocery…

Audy Baack
Chief Operating Officer

Audy has been a successful consumer packaged goods marketer for almost 20 years with ConAgra Foods, Clorox and Central Garden & Pet.  A Harvard University graduate, Audy has a strong background in statistical analysis and first started working with GameChanger co-founders Larry Popelka and Sandy…

Emily Liang
Project Manager

Emily is a Project Manager who is a graduate of the University of California Berkeley with degrees in Economics and Statistics.  Prior to joining GameChanger, Emily worked for start-up FireEye in customer marketing.  She also worked for the Energy Institute at Haas Business School, focusing…

Hemp Soda, Edible flowers, Root Drinks at Fancy Food Show

Top New Product Trends at Fancy Food Show The 2018 Winter Fancy Food Show came to San Francisco this week, including a wide number of innovative new foods.  Here are our picks for the Top 10 Food Trends spotted at the show. 1. Protein-Infused Everything. …

Robot Waiters, Self-Cleaning Toilets at CES

Top 10 CES Innovations The annual Consumer Electronics Show (CES) was last week in Las Vegas, with more than a few Wow new products.  Here is our Top 10 List of game-changing innovations: 1. Virgin Hyperloop One – This is an all-new mode of transportation…