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Author Archives: Larry Popelka

Oaktown Crickets, Recycled Food, Mushroom Snacks, Biodiversity and other Food Trends

Fancy Food Show 2019 GameChanger visited the Fancy Food Show in San Francisco earlier this month to identify hot new food trends.  Here are the highlights: 1. Recycled Food – Over one-third of all food produced globally is wasted, while nearly 1 Billion people go…

Mobile Grocery Stores, Ingestible Sensors, Smart Bathrooms… and other innovations from CES 2019

12 New Technologies GameChanger was at the Consumer Electronics Show (CES) in Las Vegas last week to check out new technologies likely to impact the consumer goods industry.  Here are the highlights: 1. Mobile Grocery Stores – Instead of going to the grocery store, the grocery…

Audy Baack
Managing Director

Audy has been a successful consumer packaged goods marketer for almost 20 years with ConAgra Foods, Clorox and Central Garden & Pet.  A Harvard University graduate, Audy has a strong background in statistical analysis and first started working with GameChanger co-founders Larry Popelka and Sandy…

Emily Liang
Sr. Associate

Emily is a Senior Associate who is a recent graduate of the University of California Berkeley with degrees in Economics and Statistics.  Prior to joining GameChanger, Emily worked for start-up FireEye in customer marketing.  She also worked for the Energy Institute at Haas Business School,…

Hemp Soda, Edible flowers, Root Drinks at Fancy Food Show

Top New Product Trends at Fancy Food Show The 2018 Winter Fancy Food Show came to San Francisco this week, including a wide number of innovative new foods.  Here are our picks for the Top 10 Food Trends spotted at the show. 1. Protein-Infused Everything. …

Robot Waiters, Self-Cleaning Toilets at CES

Top 10 CES Innovations The annual Consumer Electronics Show (CES) was last week in Las Vegas, with more than a few Wow new products.  Here is our Top 10 List of game-changing innovations: 1. Virgin Hyperloop One – This is an all-new mode of transportation…

Tom Spargo
Sr. Project Manager

Tom is a former IBM Retail/CPG consultant that has worked on Information Strategy projects at WalMart, Kroger, and Pepsi. He is also an expert at Japanese/American business tie-ups having worked on the integration of Seven & I Holdings with their acquisition, Seven Eleven.

Colleen Orfuss
Sr. Project Manager

Colleen is a GameChanger Senior Project Manager, with extensive marketing and consumer insights experience.  At Clorox as Director of Shopper Marketing, she led the company’s 25 person customer marketing team across all channels – Target, Dollar stores, Costco, Kroger, etc.  Colleen has also worked as…

Karen Cervantes
Sr. Project Manager

Karen is a GameChanger Senior Project Manager, with experience at Kraft, Quaker Oats and Pillsbury.  She has also led marketing efforts for Mattel, LeapFrog and Wild Planet Entertainment.  Karen has experience as a marketer/ business manager in both the U.S. and European markets. At GameChanger Karen…

Tammy Murphy
Project Manager

Tammy has extensive consumer packaged goods experience, having started her career at McCann Erickson, Young & Rubicam and J. Walter Thompson, working on marketing campaigns for Nestle, Hidden Valley, Del Monte and a number of other consumer brands.  At GameChanger Tammy has led research projects…