Category Archives: Bloomberg Businessweek
Innovation now more valuable than Cash
Check out GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article on the Twitter IPO – and its implications for how Wall Street is valuing innovation. Twitter Demonstrates the Value of Innovation The value of innovation is at an all-time high – and rising fast. Wall…
read moreGameChanger Featured in Ad Age Magazine
How Fruit & Veggie Marketers are making Produce Cool for Kids GameChanger was featured in this week’s Advertising Age magazine in an article featuring new fruit and vegetable products for kids. GameChanger recently helped the Musco Olive Company test a new Olives On the Go…
read moreIs your Innovation Program Suffering from “Candy Crush Syndrome”
Is your innovation program overly focused on individual hit products, but lacking an ability to consistently innovate? You may be suffering from “Candy Crush Syndrome.” Read GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article to learn how to avoid this disease. Candy Crush Syndrome is Killing Innovation…
read moreThe Next Flop? Yahoo’s Logo Redesign
Yahoo is launching a redesigned logo tomorrow. Read Larry Popelka’s latest Bloomberg Businessweek article to find out why this is a big mistake. Risky Business – Yahoo’s Logo Redesign Yahoo! announced it will change its iconic logo on Sept. 4. For the 30 days leading up to the…
read moreGameChanger named to Inc. 5000 List for Second Consecutive Year
GameChanger Products Named to the 2013 Inc. 500/5000 for the Second Consecutive Year Inc. magazine today ranked GameChanger Products LLC at No. 1,195 on its 32nd annual Inc. 500/5000, an exclusive ranking of the nation’s fastest-growing private companies.The list represents the most comprehensive look at the most…
read moreMeat Wars –The Smithfield Foods Controversy
Check out GameChanger CEO Larry Popelka’s latest article in Bloomberg Businessweek– and find out why Pork Producer Smithfield Foods can’t implement its current growth plans without President Barack Obama’s approval. Is your company next? Pork Protectionism is a Threat to US Business The Senate Agricultural Committee recently…
read moreGoogle’s battle with the NSA
Check out Gamechanger CEO Larry Popelka’s latest Bloomberg Businessweek article and find out how the NSA spying efforts are damaging U.S. businesses overseas. The NSA is Bad for Business The U.S. National Security Agency has dealt a blow to Google, Facebook, Microsoft, and other U.S. corporations. In addition to forcing them to engage in…
read moreGoogle’s is Winning the Innovation War Against Apple
Larry Popelka’s latest Bloomberg Businessweek article explores how Google is using GameChanger’s MVP New Product process to win the innovation war against Apple. Google’s “Launch and Iterate” is Winning the Innovation War Against Apple Google appears to be on the verge of taking over the tech…
read moreNew Superfood Bar Launched by GameChanger Associate
One of our very own Marketing Associates at GameChanger is launching a new start-up company to introduce a new superfood to health-minded consumers – and also possibly reduce world poverty and malnutrition. Kuli Kuli, Inc., debuted yesterday, and is using crowd-funding site Indiegogo.com to raise initial launch money. In its…
read moreInnovation Lessons from Hooters
Check out Larry Popelka’s latest Bloomberg Businessweek article on Hooters – to learn more about how companies are making-over declining brands. More Companies need a Hooters Makeover Hooters announced last week that it is reinventing itself. The iconic restaurant chain that made its name by featuring waitresses in tank tops and hot pants is rethinking its…
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