Our full scale Retail Lab provides a complete quantitative and qualitative assessment of your proposition. Our Labs typically run in 8-10 stores for 10-12 weeks with a full in-store and out-of-store marketing plan. The test is set up on a 100% turn key basis – so there is no set-up or coordination required on your part. Results include a full data set vs. competition and benchmarks, MMA-style marketing lift analysis, shopper intercept research and optional post-use research.
Tests can be set up in any U.S. region and retail channel. Set up lead time is typically 8 weeks.