The marketing world is rapidly changing and traditional marketing approaches are becoming less and less effective. The original 5 P’s of marketing have been replaced by a new 5 P’s. These are the critical drivers of success that every marketer today needs to learn:
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Purpose.
Brands today need to fill a higher-order, greater-good benefit for their loyal users.
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Passion.
It is better to be loved passionately by some and hated by others than to be “average.”
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Personality.
Brands with real personalities beat sterile corporate approaches.
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Precision.
Find the fanatics that love you and enable them to spread your gospel through more targeted marketing.
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Pace.
Get to market fast on a small scale and learn. Build the right approach for consumers and retailers – then expand.
