Test new concepts in real stores with real consumers spending real money. Our Retail Lab Tests offer a unique, 100% turn-key store testing option that is as fast and cost-effective as traditional research tests (like BASES™) – but provides real shopper purchase behavior.
We have a wide range of Retail Partners across grocery, mass, drug, club and specialty channels. We can place tests in any region in the U.S.
We offer four different versions of the Retail Lab, depending on your budget and project stage:
- Retail Lab LTE – Light retail lab
- Weekend Lab – Inexpensive, early-stage tests over individual weekends
- Full-Scale Retail Lab – 8-10 stores for 10-12 weeks
- Custom Retail Lab – Up to 200 stores for any length of time.
- Internet Lab – Website transactional tests
