Integrated Concept Build

GameChanger Concept Process

With our 360-Review Process, we generate external perspectives and deep new consumer insights.  Our team of entrepreneurs helps you break out of the “functional” mode and build integrated new concepts that combine technologies, trends, retailer perspectives, cost structure considerations and emerging consumer needs.

Our concepts are all stress-tested cross-functionally and are developed with complete financial models, sourcing plans and go-to-market and testing plans.