We are on a mission to change consumer products innovation. Most corporate innovation today is too slow, too safe and too bureaucratic. It is time for marketers to take it back!

The key is to operate more like an entrepreneur.

To learn more…

Read our BooksThe GameChanger Manifesto , Moneyball Marketing and The Original Innovation Manifesto.

Subscribe to our Newsletter .

Read GameChanger CEO Larry Popelka’s Bloomberg BusinessWeek Innovation Column.

Explore some of our Core Innovation Principles.