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Author Archives: Alex Co

What government agencies have against 23andme

Check out Larry Popelka’s latest Bloomberg Businessweek article on innovative start-ups 23andme, Uber and Airbnb ———————————- What Do Government Agencies Have Against 23andMe, Uber, and Airbnb? The U.S. Food and Drug Administration announced last week that it will no longer allow Silicon Valley startup 23andMe…

Innovation now more valuable than Cash

Check out GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article on the Twitter IPO – and its implications for how Wall Street is valuing innovation. Twitter Demonstrates the Value of Innovation The value of innovation is at an all-time high – and rising fast. Wall…

GameChanger Ranked #82 on SF Business Times Fast 100

GameChanger Products LLC, a growth and innovation consulting firm for consumer products companies, announced today that it has been named No. 82 on the Fast 100 list of growing private companies by the San Francisco Business Times. GameChanger received rankings of No. 25 among all…

GameChanger Featured in Ad Age Magazine

How Fruit & Veggie Marketers are making Produce Cool for Kids GameChanger was featured in this week’s Advertising Age magazine in an article featuring new fruit and vegetable products for kids. GameChanger recently helped the Musco Olive Company test a new Olives On the Go…

Is your Innovation Program Suffering from “Candy Crush Syndrome”

Is your innovation program overly focused on individual hit products, but lacking an ability to consistently innovate?  You may be suffering from “Candy Crush Syndrome.” Read GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article to learn how to avoid this disease. Candy Crush Syndrome is Killing Innovation…

Alex Co
Project Manager

Alex is a Project Manager.  At GameChanger he has led projects for P&G, ICU Eyewear and Chicken Soup for the Soul.  He has also led analytic work for many of our Retail Lab tests, including projects for Bush Bros., Armor All and Sunsweet.   Alex is…

The Next Flop? Yahoo’s Logo Redesign

Yahoo is launching a redesigned logo tomorrow. Read Larry Popelka’s latest Bloomberg Businessweek article to find out why this is a big mistake. Risky Business – Yahoo’s Logo Redesign Yahoo! announced it will change its iconic logo on Sept. 4. For the 30 days leading up to the…

GameChanger named to Inc. 5000 List for Second Consecutive Year

GameChanger Products Named to the 2013 Inc. 500/5000 for the Second Consecutive Year Inc. magazine today ranked GameChanger Products LLC at No. 1,195 on its 32nd annual Inc. 500/5000, an exclusive ranking of the nation’s fastest-growing private companies.The list represents the most comprehensive look at the most…

Evolving Trends from the 2012 Natural Products Expo West

Last week’s Natural Product Expo had record number of attendees—over 60,000.  This show focuses on “natural” product solutions ranging from supplements to health and beauty products and food/beverages.  Here are just a few of the emerging food and beverage trends we saw. 1. Innovation through…

New Food Trends at 2012 Fancy Food Show

In case you missed last week’s Fancy Food Show in San Francisco, here are some of the hot new food trends we spotted. 1. Updated Comfort Foods. The slow economy has everyone rediscovering the joys of cooking at home and remembering their favorite comfort foods.…