Category Archives: Bloomberg Businessweek
Yahoo’s “Resume-gate” – Should people be fired for trivial errors on their resumes?
Check out GameChanger CEO Larry Popelka’s new Businessweek article on the latest corporate scandal – Yahoo’s “Resume-gate”The boards at many public companies today are failing their shareholders by making weak decisions in order to minimize negative publicity or lawsuits instead of putting their energies toward…
read moreAshton Kutcher (and His Followers): Tech’s New Power Brokers
In case you missed it, Dwolla, a new mobile phone payment service, became one of the hottest new startups recently when it landed an investment by Ashton Kutcher. Kutcher has had a Midas touch when it comes to investments. Word of his participation has helped propel such…
read moreKodak Bonuses Are a Bad Move
On Friday, Eastman Kodak (EKDKQ) asked the U.S. Bankruptcy Court for permission to pay out $13.5 million in “stay” bonuses to 300 of its top managers so they don’t quit during the reorganization. This latest request is a sure sign that the company simply doesn’t get it—and that any…
read moreToo much cash is bad for innovation
Check out Larry Popelka’s latest Bloomberg Businessweek article and find out why Apple Computer and other companies are struggling to grow – because they have too much cash. Too Much Cash isn’t Good for Apple Apple Computer is under fire from dissident shareholders for hoarding too…
read moreFor Successful Innovation, Sell Imperfect Products
If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless mass of goo: barley malt, nuts, brown rice, molasses, and nutrients blended into a taffy-like bar, packed in a metallic wrapper with a crude logo. Created by…
read moreWhy Geeks Are the Best Marketers
In the movie Moneyball, the cash-strapped Oakland Athletics baseball team finds a way to compete with the high-spending New York Yankees by using superior analytics called “Sabermetrics,” a term coined by baseball statistics guru Bill James. In the world of advertising, small companies are trumping big-league ad…
read moreMeet Your New Sales Force: Consumers
How companies that leverage consumer-to-consumer selling are changing business forever—and what you need to do about it Who sold the most Major League Baseball tickets this year? The Yankees? The Red Sox? Nope. It was the fans. StubHub (EBAY), the official MLB fan-to-fan ticket-selling exchange, has done an…
read moreThe Key to Success? Your Corporate Mission
Great new products often fail because they’re launched by the wrong company. Case in point: the Chevy Volt I’m one of the few owners of a Chevy Volt. I bought mine in December 2010, when the vehicle was first released. It’s an amazing car. I’m…
read moreNeed Innovation? Hire an Entrepreneur
Corporations should hire young entrepreneurs on a short-term basis to help develop new products or solve critical problems Twenty years ago, “entrepreneur” was spelled “L-O-S-E-R.” If you were a bright, talented college grad, the only road to success was by working your way up the…
read moreStop Wasting Billions on Products That Flop
Large companies need to borrow a page from startups and learn to sell test products in the marketplace before they commit massive resources building them for mass distribution It’s a dirty little secret that every year companies waste billions of dollars building products that never…
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