The Original GameChanger Manifesto

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108 pages, Hardcover

In 2007 GameChanger Founder and CEO Larry Popelka, then Vice President of New Ventures at the Clorox Company, had a Jerry Maguire moment. He realized that the classic CPG innovation model was broken – and somebody had to do something about it.

Larry left his comfortable corporate job to start GameChanger – a company designed to revolutionize the corporate innovation world.

Larry’s original vision for GameChanger was documented in The GameChanger Manifesto – a revolutionary new view of the Consumer Packaged Goods world. Larry’s original manifesto motivated a cadre of followers who helped build GameChanger – or who became GameChanger’s original clients.