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Winning the “First Moment of Truth”

GameChanger Weekend Lab™ Shelf Test Decoding the First Moment of Truth The First Moment of Truth is the instant when shoppers first encounter your product on a store shelf – where 70% of all purchase decisions are made.  Will they notice it?  Will it appeal…

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GameChanger Retail Lab™ now at Sprouts

GameChanger Testing with Sprouts stores The Natural grocery segment now tops $100 Billion in annual sales – and has grown double-digits for the past 10 years.  Are you getting your share? GameChanger is proud to announce a testing program at Sprouts Farmers Market, the fastest-growing…

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Meat Bars, Pea Pizza And Other Innovations from Expo West

Food Companies get Innovative. Are you ready for Meat Bars and Pea Pizza? The hottest innovation event in the food and beverage industry – Natural Products Expo West – wrapped up last week in Anaheim, CA.   About 70,000 industry attendees sampled new products from over 1,000…

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Set up 2015 Store Tests Now

Now scheduling 2015 Retail Lab™ Tests If you haven’t started planning yet for 2015, now is a good time! We’re currently scheduling Retail Lab store tests for JFM, 2015, with our core retail chains – and want to make sure we get your test scheduled. Not sure…

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Retail Lab: Still time to Test New Products this Year

Complete your Retail Lab before Year End Labor Day is just around the corner, but there is still time to complete a GameChanger Retail Lab test this year before the holidays. GameChanger can get new Retail Lab tests set up in just 6-8 weeks.  The GameChanger…

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Is P&G’s Business Model Broken?

The Broken CPG Business Model Read Larry’s Popelka’s latest Bloomberg Businessweek article about P&G’s brand sell-off.                                               P&G’s problem isn’t too many brands; it’s a dated business model…

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Build your new product in 6 weeks

Build your New Product Today “People don’t know what they want until you show it to them” – Steve Jobs If you’ve got a great new product idea, you need to build it and see if anyone will buy it.  At GameChanger we are dedicated…

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Your Biggest Innovation Barrier

Your Biggest Innovation Barrier             Need a big new innovation?  Most companies already have winning ideas.  The problem is they’re probably buried in your stage-gate approval process – or worse sitting on the sidelines because they haven’t achieved consensus approval. Big…

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GameChanger Launches new low-cost Retail Testing Tool

Introducing GameChanger Retail Lab™ LTE GameChanger announced today that it is formally expanding its Retail Lab LTE service from Beta test.  The new service allows companies to conduct real-world store testing of new products for as little as $35K, and as quickly as four weeks. “The…

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How McDonald’s, Safeway and Ecolab gained innovation through higher minimum wages

Check out GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article on the Minimum Wage debate – and why higher minimum wages will increase innovation. ____________________ The Case for a Higher Minimum Wage to Drive Innovation The minimum wage debate is missing one important point: Higher minimum wages…

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