News

The New 5 P’s of Marketing

New GameChanger Website Do you know the new 5 P’s of Marketing? Or the 7 Deadly Sins of Corporate Innovation? Read all about them on GameChanger’s new website at www.gamechanger.net. In addition, you can now buy all our books online, including The Original GameChanger Manifesto…

Yahoo’s “Resume-gate” – Should people be fired for trivial errors on their resumes?

Check out GameChanger CEO Larry Popelka’s new Businessweek article on the latest corporate scandal – Yahoo’s “Resume-gate”The boards at many public companies today are failing their shareholders by making weak decisions in order to minimize negative publicity or lawsuits instead of putting their energies toward…

Ashton Kutcher (and His Followers): Tech’s New Power Brokers

In case you missed it, Dwolla, a new mobile phone payment service, became one of the hottest new startups recently when it landed an investment by Ashton Kutcher. Kutcher has had a Midas touch when it comes to investments. Word of his participation has helped propel such…

Kodak Bonuses Are a Bad Move

On Friday, Eastman Kodak (EKDKQ) asked the U.S. Bankruptcy Court for permission to pay out $13.5 million in “stay” bonuses to 300 of its top managers so they don’t quit during the reorganization. This latest request is a sure sign that the company simply doesn’t get it—and that any…

Evolving Trends from the 2012 Natural Products Expo West

Last week’s Natural Product Expo had record number of attendees—over 60,000. This show focuses on “natural” product solutions ranging from supplements to health and beauty products and food/beverages. Here are just a few of the emerging food and beverage trends we saw. 1. Innovation through…

2012 International Housewares Show Speech: “Simplify and de-clutter peoples lives.”

“Most people today have too much stuff – they don’t need another gadget or gizmo. You need to think about how you can help people simplify and de-clutter their lives,” GameChanger CEO Larry Popelka told the International Housewares Association this week. “The reason why Apple has…

New Automated Store Demos and other CES Innovations

Top Innovations at CES 2012 Regardless of what business you’re in, there was a lot to be excited about at this year’s Consumer Electronics Show, which wrapped up last Friday in Las Vegas. Here are the Top 10 “game-changing” innovations for Consumer Packaged Goods marketers:…

How Starbucks, Nike and Apple build low-cost test products

For Successful Innovation, Sell Imperfect Products Read Larry Popelka’s new Bloomberg BusinessWeek article on MVP Test Products: How Companies use Early Stage Test Products for Better Innovation If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless…

For Successful Innovation, Sell Imperfect Products

If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless mass of goo: barley malt, nuts, brown rice, molasses, and nutrients blended into a taffy-like bar, packed in a metallic wrapper with a crude logo. Created by…

New Food Trends at 2012 Fancy Food Show

In case you missed last week’s Fancy Food Show in San Francisco, here are some of the hot new food trends we spotted. 1. Updated Comfort Foods. The slow economy has everyone rediscovering the joys of cooking at home and remembering their favorite comfort foods.…