News

Pricing Research 2.0

Trying to find the right price point for your new product or package? Traditional research studies do a poor job of evaluating alternate prices. Consumers respond differently to pricing in an artificial research setting than they do in a real store when they’re spending their own money. The only…

New Products From Expo West

New Products from Expo West New trends, technologies and products were on display at Expo West in Anaheim, CA, last weekend – the largest innovation show of the year for the packaged goods industry. Many of these new products will significantly change the CPG landscape…

Kellogg’s VC Fund Lead $4.25M Kuli Kuli Investment

New Products from Expo West Former GameChanger Marketing Associate Valerie Popelka, who left us recently to start a new food company, Kuli Kuli, is having great success. Kuli Kuli announced today that they raised $4.25M in Series A funding. The funding round was led the…

GameChanger Announces new Retail Testing Partners

ALAMEDA, CA, March 23, 2017 GameChanger Products LLC, the leading U.S. transactional testing research firm, announced new additions to its partner retailer lineup today for Retail Lab™ store testing. Big Y Foods – a 69 store grocery chain in Connecticut/ Massachusetts is now officially a…

Test New Packages and Labels in Real Stores before you Launch

Package Testing 2.0 GameChanger’s Retail Lab™ store test is gaining popularity as a better way to test new packages or package/ label changes. For years package testing has been a source of headaches for researchers, as it is easy to make a bad decision based…

Cricket Flour, Maple Water, Pickle Juice – Expo West New Innovations

New Innovations at Expo West Expo West – the Natural Products Trade Show, which wrapped up on Sunday in Anaheim, CA – is the biggest trade show for CPG innovation. Virtually every large company – General Mills, PepsiCo, Kellogg’s – now owns one or more…

Best new CES innovations: Chevy Bolt, Smart Glasses, Simultaneous Viewing TV

Best New CES Innovations The GameChanger team found some great innovations at the Consumer Electronics Show (CES) 2016 in Las Vegas last week. Here are 10 innovations that will change the game in 2016. CES 2016 Top 10 Innovations 1. Chevy Bolt – Finally electric cars…

Winning the “First Moment of Truth”

GameChanger Weekend Lab™ Shelf Test Decoding the First Moment of Truth The First Moment of Truth is the instant when shoppers first encounter your product on a store shelf – where 70% of all purchase decisions are made. Will they notice it? Will it appeal…

GameChanger Retail Lab™ now at Sprouts

GameChanger Testing with Sprouts stores The Natural grocery segment now tops $100 Billion in annual sales – and has grown double-digits for the past 10 years. Are you getting your share? GameChanger is proud to announce a testing program at Sprouts Farmers Market, the fastest-growing…

Meat Bars, Pea Pizza And Other Innovations from Expo West

Food Companies get Innovative. Are you ready for Meat Bars and Pea Pizza? The hottest innovation event in the food and beverage industry – Natural Products Expo West – wrapped up last week in Anaheim, CA. About 70,000 industry attendees sampled new products from over 1,000…