GameChanger Announces new Retail Testing Partners

ALAMEDA, CA, March 23, 2017

GameChanger Products LLC, the leading U.S. transactional testing research firm, announced new additions to its partner retailer lineup today for Retail Lab™ store testing.

  • Big Y Foods – a 69 store grocery chain in Connecticut/ Massachusetts is now officially a GameChanger Preferred Retailer.
  • Lunds & Byerleys – a 26-store grocery chain in Minneapolis is now an A-List Retailer for faster, more cost-effective testing

GameChanger’s Retail Lab test allows manufacturers to test new products, packages and marketing in a controlled, real-store environment.  All tests are set-up on a turn-key basis, with GameChanger handling retailer set-up, product delivery, marketing execution, data analysis and shopper research.

GameChanger’s Retail Testing partners allow GameChanger to test products in store.  Tests allow manufacturers to evaluate different prices, shelf placements, merchandising and packages without going through a normal sell-in process.  The tests also provide a full category data set to evaluate category growth and cannibalization and the impact of marketing and other causal factors on results.  Marketing tactics may also be placed by GameChanger both in and out of store during the test.  Tests can be set up in just 8 weeks with Preferred Retailers and 6-weeks with A-List Retailers.  Test start at $35K for a Weekend Lab and $65K for a full Retail Lab with 24 store-weeks of data.

Big Y.  Headquartered in Springfield, Mass., Big Y is one of the largest grocery chains in the Northeast (Boston-NY) corridor.  The stores have good traffic, a good product selection and offer a good mix of shopper demographics.

Lunds & Byerleys is the premiere upscale Midwest grocery chain.  Their stores offer an above average selection of premium and specialty products within a traditional grocery format.

Other A-List Retailers include:

  • Woodman’s (Milwaukee)
  • Homeland Foods (OK City)
  • Nugget Markets (Sacramento)
  • Roche Bros (Boston)
  • Lowe’s Foods (Carolina)

Other GameChanger Preferred Retailers include:

  • Giant Eagle – Pittsburgh
  • Price Chopper – Albany
  • Weis Markets – Philadelphia
  • Meijer – Detroit/ Grand Rapids
  • Wegman’s – Buffalo/Rochester
  • Sprouts (Natural Organic Stores – Western US)
  • Costco (Midwest, Los Angeles, Pacific Northwest Divisions)

For more information or to set up a Retail Lab test, contact us at 510-521-7985 or [email protected]