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Winning the “First Moment of Truth”
GameChanger Weekend Lab™ Shelf Test Decoding the First Moment of Truth The First Moment of Truth is the instant when shoppers first encounter your product on a store shelf – where 70% of all purchase decisions are made. Will they notice it? Will it appeal…
Too much cash is bad for innovation
Check out Larry Popelka’s latest Bloomberg Businessweek article and find out why Apple Computer and other companies are struggling to grow – because they have too much cash. Too Much Cash isn’t Good for Apple Apple Computer is under fire from dissident shareholders for hoarding too…
Ad Age Compares GameChanger Retail Lab to BASES and BehaviorScan
This week’s Ad Age Magazine highlights the GameChanger Retail Lab and discusses why many companies are shifting away from traditional tools like Nielsen’s BASES and IRI’s BehaviorScan in favor of GameChanger’s transactional testing process. Packaged-Goods Testing Gets a Makeover As BehaviorScan test markets close, a…
GameChanger Featured in SF Business Times
GameChanger Featured in SF Business Times GameChanger CEO Larry Popelka was featured in this week’s San Francisco Business Times as a leading San Francisco area entrepreneur. Here are highlights: Entrepreneur Profile Larry Popelka CEO and Founder, GameChanger What it does: Innovation consulting for consumer products companies…
10 Big Innovations for Business
See how several new technologies are about to change the business world. Check out Larry Popelka’s new Businessweek article about exciting new business technologies from last week’s Consumer Electronics Show. Here are the highlights: 1. Tablets everywhere Tablets are becoming the tool of choice for…
GameChanger Launches New Armor All® Product
GameChanger Launches New Armor All®Product GameChanger is launching an exciting new product from Armor All this week. See our press release below:GameChanger Products To Market New Armor All® Custom Shield™ Coating, Now Available OnlineAlameda, Calif. (PRWEB) December 18, 2012 –GameChanger Products LLC, a growth and…
New GameChanger Hair Care Launch
New GameChanger Hair Care Launch GameChanger played a major role in the launch of an exciting new line of hair care products that are being expanded this month.The line – Seed by Akimi – was developed by San Francisco entrepreneur Carolyn Luu over the past 5 years in…
GameChanger Ranked #25 on Fast 100 List
GameChanger Ranked #25 on Fast 100 List GameChanger Products LLC, an Alameda, CA, based innovation consulting firm, has been named to the San Francisco Business Times’ Fast 100 list of the fastest-growing private companies in the Bay Area. GameChanger was ranked No. 25 on the Fast…
Why Micro-Managers are better innovators
Why you need a micro-manager to innovateRead Larry Popelka’s new Bloomberg Businessweek article and learn how Apple, Microsoft and Disney have been more successful at innovation with Micro-manager style CEOs. In Praise of Micro-Managers Apple has been without Steve Jobs for one year now, and…
How McDonald’s has adopted Transparency as a Marketing Tactic
McDonald’s new Transparency Program Check out Larry Popelka’s latest Bloomberg Businessweek article and find out how McDonald’s, Timberland and others have turned Transparency into a new marketing tool.McDonald’s enters the age of Transparency McDonald’s announced last week that it will start posting calories for all its food on its…
