Author Archives: Gabriel

Lisa Coto
Project Manager

Lisa is a Project Manager who has worked on projects for General Mills, Nestle, InBev and IDEO.  Prior to joining GameChanger, Lisa managed online marketing efforts for Clear Channel Radio and Bad Boy Entertainment, Sean “Diddy” Combs marketing company, now a division of Warner Music.

Bob Cook

Bob has over 20 years of CPG new products experience. As a Senior Leader at Clorox, he created the company’s Open Innovation Program and led commercialization teams for many of the company’s largest innovations. He has also worked as an Innovation Consultant for Pepsi, BASF…

David Preuss
Director of Product Sourcing

Dave is a former Marketing and Product Supply executive for P&G and a Marketing, International and M&A executive for Clorox. In 1986 he executed an LBO of Clorox’s Restaurant Business and then tripled its sales, before selling it off. Dave has also worked as a…

Roehl Flores
Sr. Project Manager

Roehl is former CMO of C&H Sugar, having led the business to record growth. Roehl also worked for Clorox as a marketing manager, as well as several start-ups. He led marketing and new product initiatives for, and Gold Eagle automotive.

Frank Pisciotto
Director of Consumer Research

Frank has over 20 years of consumer research experience. Prior to joining GameChanger he was Research Director for Clorox, having led efforts across Clorox’s Laundry, Cleaning, Automotive, Food and Pet Care product categories. Frank also led Clorox’s Shopper Insights research program, and has developed innovative…

Sandy Brawley

Sandy is co-founder and President of GameChanger.  Prior to GameChanger Sandy was National Sales Manager for the Clorox Company. Sandy managed Clorox’s top level relationships with Wal-Mart, Target and other major retailers, and helped Clorox win vendor of the year honors with both Wal-Mart and…

Larry Popelka
Chief Executive Officer

Larry is Founder and CEO of GameChanger.  He also writes a regular innovation column for Bloomberg BusinessWeek.  Prior to GameChanger Larry was VP of Marketing, Global Development and New Ventures at Clorox. Larry led corporate innovation, strategy and acquisitions for Clorox. Successes include: Green Works…