Author Archives: Gabriel

Stacey Lawrence
Managing Director

Stacey is a Managing Director at GameChanger. She was formerly Director of Marketing for Peet’s Coffee & Tea. She has also led marketing efforts for a variety of small companies and start-ups, including Ghirardelli Chocolate, Red Envelope and Charles Schwab. She was also formerly Sr.…

Lisa Coto
Project Manager

Lisa is a Project Manager who has worked on projects for General Mills, Nestle, InBev and IDEO.  Prior to joining GameChanger, Lisa managed online marketing efforts for Clear Channel Radio and Bad Boy Entertainment, Sean “Diddy” Combs marketing company, now a division of Warner Music.

Valerie Popelka
Project Manager

Valerie is a Project Manager who has led projects for P&G, Nestle, Church & Dwight, Hershey and General Mills. Valerie is also co-founder of Kuli Kuli Inc., which recently raised start-up funding to launch moringa superfood bars and powder.  Valerie is a graduate of the…

Doug Nesbit
Sr. Project Manager

Doug is former manager for P&G and Clorox and former VP of Marketing for Diamond Foods.  He was also VP of Marketing for successful start-ups sporting goods and Doug served as VP of Internet Marketing for Golden West Financial and CMO for CMG…

Amy Fierstein
Sr. Project Manager

Amy has over 12 years of online marketing and e-commerce experience. Most recently she was VP of Marketing at and Marketing Director at, leading websites for expectant and new moms. She was also account director at Magnet Interactive, and led projects for Kellogg,…

Bob Cook

Bob has over 20 years of CPG new products experience. As a Senior Leader at Clorox, he created the company’s Open Innovation Program and led commercialization teams for many of the company’s largest innovations. He has also worked as an Innovation Consultant for Pepsi, BASF…

David Preuss

Dave is a former Marketing and Product Supply executive for P&G and a Marketing, International and M&A executive for Clorox. In 1986 he executed an LBO of Clorox’s Restaurant Business and then tripled its sales, before selling it off. Dave has also worked as a…

Roehl Flores
Sr. Project Manager

Roehl is former CMO of C&H Sugar, having led the business to record growth. Roehl also worked for Clorox as a marketing manager, as well as several start-ups. He led marketing and new product initiatives for, and Gold Eagle automotive.

Linda Snow
Sr. Project Manager

Linda combines a classic CPG background with extensive online marketing experience. Linda has held marketing leadership positions at traditional CPGs like Gillette, and at internet marketers such as eBay, Expedia, and E-Loan. At eBay she served as marketing director and helped the company relaunch its…

Frank Pisciotto

Frank has over 20 years of consumer research experience. Prior to joining GameChanger he was Research Director for Clorox, having led efforts across Clorox’s Laundry, Cleaning, Automotive, Food and Pet Care product categories. Frank also led Clorox’s Shopper Insights research program, and has developed innovative…