Author Archives:
William Stanley Retail Management
Bill is a Sr. Project Manager, who has over 40 years of CPG experience. Bill managed direct and broker sales forces for Clorox and P&G. His knowledge of the grocery, c-store and military resale businesses, combined with key account selling skills, aided in the launch…
Michelle Rutner Jr. Project Manager
Michelle is a Junior Project Manager at GameChanger and a recent graduate of USC. She has worked for Kuli Kuli Foods, a Moringa Superfood start-up. At GameChanger she has worked on projects for Georgia-Pacific, Bush’s Beans, PepsiCo and ACH Foods.
Cricket Flour, Maple Water, Pickle Juice – Expo West New Innovations
New Innovations at Expo West Expo West – the Natural Products Trade Show, which wrapped up on Sunday in Anaheim, CA – is the biggest trade show for CPG innovation. Virtually every large company – General Mills, PepsiCo, Kellogg’s – now owns one or more…
Best new CES innovations: Chevy Bolt, Smart Glasses, Simultaneous Viewing TV
Best New CES Innovations The GameChanger team found some great innovations at the Consumer Electronics Show (CES) 2016 in Las Vegas last week. Here are 10 innovations that will change the game in 2016. CES 2016 Top 10 Innovations 1. Chevy Bolt – Finally electric cars…
Maria James Sr. Project Manager
Maria is a Senior Project Manager with extensive experience leading shopper research, consumer ethnographies and moderating focus groups. Prior work includes research assignments for Hewlett Packard, Ogilvy, ConsumerThink, National Food Labs and Safeway. At Safeway she led efforts on the O Organics, Open Nature and…
Chelsea Gust Project Manager
Chelsea is a Project Manager, who previously worked as a Business Analyst for Target Stores Merchandising and as a social media marketer for Interphase Interiors. Chelsea is a graduate of the University of Notre Dame, where she received the Wesley C. Bender Award for outstanding…
Cynthia Pillsbury Sr. Project Manager
Cynthia is a Senior Project Manager with extensive consumer research experience, having led research projects for Burger King, NBC TV, Nautica and a wide range of CPG Brands. Cynthia also managed Research and Trends for the Intelligence Group, specializing in Gen X, Y and Tween…
How McDonald’s, Safeway and Ecolab gained innovation through higher minimum wages
Check out GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article on the Minimum Wage debate – and why higher minimum wages will increase innovation. ____________________ The Case for a Higher Minimum Wage to Drive Innovation The minimum wage debate is missing one important point: Higher minimum wages…
GameChanger CEO Larry Popelka on Bloomberg TV
Check out Larry Popelka’s latest interview on Bloomberg TV – airing today. Larry talks about trends in internet and online content – and the impact of Net Neutrality on large corporations. Click this link to watch. About GameChanger GameChanger Products, LLC is an…
The Google Bus Controversy
Check out GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article on the Google Bus protests. Google needs a lesson in local philanthropy Google and other tech companies are under attack from San Francisco residents who feel these companies are responsible for many of the city’s…
