Category Archives: GameChanger Newsletters
What government agencies have against 23andme
Check out Larry Popelka’s latest Bloomberg Businessweek article on innovative start-ups 23andme, Uber and Airbnb ———————————- What Do Government Agencies Have Against 23andMe, Uber, and Airbnb? The U.S. Food and Drug Administration announced last week that it will no longer allow Silicon Valley startup 23andMe…
read moreInnovation now more valuable than Cash
Check out GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article on the Twitter IPO – and its implications for how Wall Street is valuing innovation. Twitter Demonstrates the Value of Innovation The value of innovation is at an all-time high – and rising fast. Wall…
read moreGameChanger Featured in Ad Age Magazine
How Fruit & Veggie Marketers are making Produce Cool for Kids GameChanger was featured in this week’s Advertising Age magazine in an article featuring new fruit and vegetable products for kids. GameChanger recently helped the Musco Olive Company test a new Olives On the Go…
read moreIs your Innovation Program Suffering from “Candy Crush Syndrome”
Is your innovation program overly focused on individual hit products, but lacking an ability to consistently innovate? You may be suffering from “Candy Crush Syndrome.” Read GameChanger CEO Larry Popelka’s latest Bloomberg Businessweek article to learn how to avoid this disease. Candy Crush Syndrome is Killing Innovation…
read moreThe Next Flop? Yahoo’s Logo Redesign
Yahoo is launching a redesigned logo tomorrow. Read Larry Popelka’s latest Bloomberg Businessweek article to find out why this is a big mistake. Risky Business – Yahoo’s Logo Redesign Yahoo! announced it will change its iconic logo on Sept. 4. For the 30 days leading up to the…
read moreGameChanger named to Inc. 5000 List for Second Consecutive Year
GameChanger Products Named to the 2013 Inc. 500/5000 for the Second Consecutive Year Inc. magazine today ranked GameChanger Products LLC at No. 1,195 on its 32nd annual Inc. 500/5000, an exclusive ranking of the nation’s fastest-growing private companies.The list represents the most comprehensive look at the most…
read moreAd Age Compares GameChanger Retail Lab to BASES and BehaviorScan
This week’s Ad Age Magazine highlights the GameChanger Retail Lab and discusses why many companies are shifting away from traditional tools like Nielsen’s BASES and IRI’s BehaviorScan in favor of GameChanger’s transactional testing process. Packaged-Goods Testing Gets a Makeover As BehaviorScan test markets close, a…
read moreGameChanger Featured in SF Business Times
GameChanger Featured in SF Business Times GameChanger CEO Larry Popelka was featured in this week’s San Francisco Business Times as a leading San Francisco area entrepreneur. Here are highlights: Entrepreneur Profile Larry Popelka CEO and Founder, GameChanger What it does: Innovation consulting for consumer products companies…
read moreGameChanger Launches New Armor All® Product
GameChanger Launches New Armor All®Product GameChanger is launching an exciting new product from Armor All this week. See our press release below:GameChanger Products To Market New Armor All® Custom Shield™ Coating, Now Available OnlineAlameda, Calif. (PRWEB) December 18, 2012 –GameChanger Products LLC, a growth and…
read moreNew GameChanger Hair Care Launch
New GameChanger Hair Care Launch GameChanger played a major role in the launch of an exciting new line of hair care products that are being expanded this month.The line – Seed by Akimi – was developed by San Francisco entrepreneur Carolyn Luu over the past 5 years in…
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