Category Archives: GameChanger Newsletters
GameChanger Ranked #25 on Fast 100 List
GameChanger Ranked #25 on Fast 100 List GameChanger Products LLC, an Alameda, CA, based innovation consulting firm, has been named to the San Francisco Business Times’ Fast 100 list of the fastest-growing private companies in the Bay Area. GameChanger was ranked No. 25 on the Fast…
read more“Moneyball Marketing” Featured in Fast Company
“Moneyball Marketing” Featured in Fast Company GameChanger CEO Larry Popelka’s new book MoneyballMarketing is featured by Fast Company columnist Kaihan Krippendorff this week. Learn more about this exciting new approach to build your consumer products business using more cost-effective and cutting edge innovation tools. Click here to read the Fast Company Moneyball Marketing Article. Click here to…
read moreGameChanger Named to Inc 500/5000 List of fastest growing companies
GameChanger Ranks #518 of Fastest Growing Companies GameChanger Products , a growth and innovation consulting firm for major brands, announced today that Inc. Magazine has ranked it No. 518 on its sixth annual Inc. 500/5000, an exclusive ranking of the nation’s fastest-growing private companies. GameChanger received rankings…
read moreAugust Newsletter: The Innovation Manifesto, Consumer Products Ideas & Inspiration
Pamper Passion at P&G One of our principles is that you need passionate consumers who love your new product to make it a success. It’s not about appealing to the masses anymore with an average offering. It’s about finding a narrow segment of fanatics and…
read moreThe New 5 P’s of Marketing
New GameChanger Website Do you know the new 5 P’s of Marketing? Or the 7 Deadly Sins of Corporate Innovation? Read all about them on GameChanger’s new website at www.gamechanger.net. In addition, you can now buy all our books online, including The Original GameChanger Manifesto…
read moreEvolving Trends from the 2012 Natural Products Expo West
Last week’s Natural Product Expo had record number of attendees—over 60,000. This show focuses on “natural” product solutions ranging from supplements to health and beauty products and food/beverages. Here are just a few of the emerging food and beverage trends we saw. 1. Innovation through…
read more2012 International Housewares Show Speech: “Simplify and de-clutter peoples lives.”
“Most people today have too much stuff – they don’t need another gadget or gizmo. You need to think about how you can help people simplify and de-clutter their lives,” GameChanger CEO Larry Popelka told the International Housewares Association this week. “The reason why Apple has…
read moreNew Automated Store Demos and other CES Innovations
Top Innovations at CES 2012 Regardless of what business you’re in, there was a lot to be excited about at this year’s Consumer Electronics Show, which wrapped up last Friday in Las Vegas. Here are the Top 10 “game-changing” innovations for Consumer Packaged Goods marketers:…
read moreHow Starbucks, Nike and Apple build low-cost test products
For Successful Innovation, Sell Imperfect Products Read Larry Popelka’s new Bloomberg BusinessWeek article on MVP Test Products: How Companies use Early Stage Test Products for Better Innovation If you had tasted the very first PowerBar, you probably would have gagged. It was a chewy, tasteless…
read moreNew Food Trends at 2012 Fancy Food Show
In case you missed last week’s Fancy Food Show in San Francisco, here are some of the hot new food trends we spotted. 1. Updated Comfort Foods. The slow economy has everyone rediscovering the joys of cooking at home and remembering their favorite comfort foods.…
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