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The landscape for consumer products innovation is changing radically. Thinly funded entrepreneurs with products like Vitamin Water, Skinny Cow, Muscle Milk, ProActiv Solution and Pop Chips have outmaneuvered large corporations.
We conducted a study of 30 supermarket categories over the past 4 decades and found a dramatic shift in major innovations away from large companies and in favor of start-ups.
Discover new ways to compete in this environment. Read the GameChanger Manifesto and our other books and articles on innovation.