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How companies like Pepsi and Mars are using peer-to-peer networks to launch new products
Who sold the most Major League Baseball tickets this year? The Yankees? The Red Sox? Nope. It was the fans. StubHub (EBAY), the official MLB fan-to-fan ticket-selling exchange, has done an estimated $300 million in business this year and is growing 30% annually. For virtually any Yankees game…
Meet Your New Sales Force: Consumers
How companies that leverage consumer-to-consumer selling are changing business forever—and what you need to do about it Who sold the most Major League Baseball tickets this year? The Yankees? The Red Sox? Nope. It was the fans. StubHub (EBAY), the official MLB fan-to-fan ticket-selling exchange, has done an…
New service allows Corporate Managers to work with Successful Entrepreneurs
GameChanger announces the new GC Combinator™ A Revolutionary New Program that lets Corporate Managers Work with Young Entrepreneurs ALAMEDA, CA, August 4, 2011 – GameChanger Consulting, a growth and innovation firm for Fortune 500 companies, announced today the launch of GC Combinator™, an innovative new service…
The Key to Success? Your Corporate Mission
GameChanger in Businessweek Your brand needs a mission. Consumers today are better informed and more demanding. It is not enough to make and sell a great product. You need to convince them that your company has their best interests in mind. Successful new product lines…
The Key to Success? Your Corporate Mission
Great new products often fail because they’re launched by the wrong company. Case in point: the Chevy Volt I’m one of the few owners of a Chevy Volt. I bought mine in December 2010, when the vehicle was first released. It’s an amazing car. I’m…
Need Innovation? Hire an Entrepreneur
Corporations should hire young entrepreneurs on a short-term basis to help develop new products or solve critical problems Twenty years ago, “entrepreneur” was spelled “L-O-S-E-R.” If you were a bright, talented college grad, the only road to success was by working your way up the…
Would you Invest $50K in this Man?
In 1976, If Steve Jobs had offered to sell you 30% of Apple computer for $50,000, would you have taken it? His boss at the time, Atari CEO Nolan Bushnell, said no. “Big mistake,” says Bushnell. “Big mistake.” This is just one of many gems…
Motor Oil Reinvented
Motor Oil Reinvented We’re excited that one of our clients just launched a GameChanger innovation… LEXINGTON, KY. — April 4, 2011 /PRNewswire/ — Today, Valvoline™, a brand of Ashland Inc., announced the wide-scale availability of NextGen™ motor oil. The new formula is made from 50…
The GameChanger New Product Manifesto Lays Out a Radical Formula For Reinventing the Consumer Product Innovation Process
The mass-market approach that produced hit after hit in the 1960s through the 1980s no longer works in the age of digital connections and niche consumer groups, says GameChanger’s Larry Popelka Consumer product innovation ain’t what it used to be – and it demands an…
Stop Wasting Billions on Products That Flop
Large companies need to borrow a page from startups and learn to sell test products in the marketplace before they commit massive resources building them for mass distribution It’s a dirty little secret that every year companies waste billions of dollars building products that never…
