Author Archives:
The Innovation Nation
Innovation is the world’s most valuable resource. It is more valuable than oil, gold or money. It is the single biggest thing that can turn around companies – and even countries. If you have any doubt about this, look at what the world superpowers are…
General Motors a GameChanger?
We never thought we’d be saying this, but a lot of companies could learn a thing or two about innovation from General Motors. GM beat every other car manufacturer to market with the first practical Electric Vehicle – the Chevy Volt. This disruptive innovation delivers…
New Food Trends from NASFT
Here are some hot new food trends we spotted at the NASFT Fancy Food Show this week in San Francisco. Most of the top new items fit one of three themes: A. Healthy (but tasty) alternatives to unhealthy foods B. Indulgent treats that are…
New Technology Trends at CES 2011
Consumer Electronics Show 2011 – What you need to know In case you missed the International Consumer Electronics Show last weekend, here are a few of the hot new trends/ developments that you should know about as a consumer products marketer. For a more in…
New Technology Trends at CES 2011
Consumer Electronics Show 2011 – What you need to know In case you missed the International Consumer Electronics Show last weekend, here are a few of the hot new trends/ developments that you should know about as a consumer products marketer. For a more in…
Winning the Consumer Products Battle (Highlights of Sandy Brawley’s speech at the Global Automotive Aftermarket Symposium June, 2010)
Winning the Consumer Products Battle: How Today’s Small and Large Companies are Succeeding Through Innovation, with Sandy Brawley, President, GameChanger Products In the 1970s, most innovation was coming from big companies, says Sandy Brawly, president, GameChanger products. But by the 1980s, small companies began to…
Oakland Raiders NFL Football Fans Hire GameChanger to Promote THE BLACK HOLE®
THE BLACK HOLE, LLC, a company run by Oakland Raiders NFL football fans, has hired GameChanger Products, a leading national marketing firm, to help develop and promote THE BLACK HOLE, and create the world’s first fan-developed NFL merchandise and social network. THE BLACK HOLE, LLC,…
GameChanger Shakes Up Consumer Product Industry
Larry Popelka wants to tackle your toughest growth problems. His new consulting agency, GameChanger, utilizes a range of unconventional, entrepreneurial approaches to help companies solve growth problems. Popelka, former VP of Marketing at Clorox, and six other former packaged goods executives from P&G, Nestle, Quaker Oats and Orange-Glo International formed GameChanger to fill what…
Clorox, Nestle, Dreyer’s Designer Teams up for ‘Designs that Sell’
Award-winning San Francisco designer Wilmer Fong is teaming with GameChanger Products, a leading marketing consulting firm, to offer a new service called “Designs that Sell.” GameChanger combines former marketing executives from Clorox, Oxi-Clean and Leo Burnett with Fong, whose work has been recognized by Print…
